Privacy Policy

1. Introduction and Overview

This Privacy Policy describes how Azena Luxe Kft. (“AZENA,” “we,” “our,” or “us”) collects, uses, protects, and discloses your personal information. This Policy applies to information we collect when you visit our website at https://www.azenagems.com (the “Website”), engage with our customer service via phone or chat, interact with us on social media, or otherwise use any of our products, services, or features (collectively, the “Services”).

By accessing or using the Services, you agree to our collection, use, and disclosure of your personal information as described in this Privacy Policy and our Terms and Conditions. If you do not agree, please discontinue use of our Services.

2. Information We Collect

We collect personal information about you from various sources, including information you provide directly to us, information collected automatically, and information obtained from third parties.

A. Information You Provide to Us

Contact & Account Data: First and last name, email address, postal address, phone number, and account credentials (username and password).
Business Account Data (B2B): For corporate entities and business accounts, we collect verification documentation, including the Passport or ID of the authorized representative, Certificate of Registration, Articles of Incorporation, Proof of Address (e.g., utility bills, bank statements), and VAT numbers.
Payment & Transaction Data: When you make a purchase, we collect necessary payment information (such as billing address). Note: AZENA does not store full payment card details. Payment processing is handled directly by our secure, PCI-compliant third-party payment processor, Stripe.
Gift Recipient & Delivery Data: Name, shipping address, and contact information of third-party recipients for gift purchases, as well as handwritten or electronic signatures captured upon delivery.
Demographic & Profile Data: Age, gender, date of birth, anniversary dates, ring size preferences, wish lists, and budget preferences.
Communications & User-Generated Content (UGC): Information you provide when contacting customer support (via CRM, email, phone, or live chat), submitting a survey, leaving product reviews, uploading photos, or tagging us on social media.
Promotions & Incentives Data: Information provided when you participate in our loyalty programs or sign up to receive discount codes.

B. Information We Collect Automatically

When you interact with our Website, we and our third-party service providers automatically collect certain information.

Device & Network Data: IP address, browser type and version, operating system, device identifiers, and mobile network information.
Usage & Internet Activity: Browsing history, search queries, referring/exit URLs, clickstream data, pages viewed, time spent on pages, and interaction with our emails (e.g., whether you opened an email).
Tracking Data: We utilize Google Tag Manager and similar tracking technologies to monitor and analyze web traffic and user behavior.
Geolocation Data: General location data derived from your IP address or specific location data if you grant your device permission.

C. Information from Third Parties

Social Media & Linked Accounts: If you interact with our META marketing programs or log in via a third-party platform, we may receive access to certain information based on your privacy settings on that platform.
Service Providers & Affiliates: We may receive updated delivery addresses, fraud prevention information, or demographic data from our affiliate marketing partners and data analytics providers.

3. How We Use Your Information

We use the personal information we collect for various business and commercial purposes, including to:

Provide and Manage Services: Process orders via Website, fulfill purchases, manage your account, process payments, and provide post-purchase support.
Customer Support: Respond to inquiries and troubleshoot issues using our customer relationship management system.
Personalization: Tailor your experience, remember your preferences, and show you products aligned with your interests.
Marketing and Advertising: Send promotional emails, SMS/text messages, administer affiliate marketing programs, manage loyalty programs and discount codes, deliver targeted advertising (including META marketing programs), and publish User-Generated Content (such as reviews, comments, and photos) across our marketing channels.
Analytics and Improvement: Monitor Website performance using Google Analytics, conduct market research, test new features, and analyze user trends to improve our Services.
Security and Compliance: Detect and prevent fraud, enforce our Terms and Conditions, comply with legal obligations (such as GDPR), perform security checks (including authenticating your identity and validating payments), and protect the rights and safety of AZENA, our customers, and others.

4. Sharing Your Information

We may share your personal information with the following categories of third parties:

Service Providers & IT Infrastructure: Companies that provide operational services on our behalf. This includes our content management system, e-commerce platform? IT hosting (EU-based servers), customer service software, payment processing (Stripe), and shipping/logistics partners (who may capture delivery signatures).
Identity Authentication & Fraud Prevention: Upon order placement, we may transmit to or obtain information from third parties to perform security checks, authenticate your identity, and validate your payments.
Advertising and Analytics Partners: Third parties that help us understand Website usage and deliver targeted advertisements (e.g., Google Analytics, Meta).
Affiliate Partners: Third-party publishers and creators enrolled in our affiliate marketing programs to track referrals and sales.
Public Display of User-Generated Content: If you submit reviews, comments, photos, or social media tags, this content may be published and displayed publicly across our Website and marketing channels.
Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your personal information may be transferred as a business asset.
Legal Authorities: When required by law, subpoena, or legal process, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.

5. Cookies Policy

We use cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, personalize content, and support our marketing and advertising efforts.Because we believe in transparency and providing you with granular control over your data, our detailed practices regarding cookies are maintained in a separate document. For comprehensive information on what cookies we use, why we use them, and how you can manage or opt-out of your cookie preferences, please review our [Cookie Policy] (azenagems.com/cookie-policy).

6. Your Communication Choices

Email Marketing: You can opt-out of promotional emails at any time by clicking the “Unsubscribe” link at the bottom of our emails. You will still receive transactional emails regarding your orders and account.
SMS/Text Messaging: If you have opted-in to receive SMS marketing and notifications, you can opt-out at any time by replying “STOP” to any message you receive from us.
Loyalty Programs & Discount Codes: Participation in our loyalty programs or promotional discounts is entirely voluntary. You may withdraw from these programs at any time by contacting customer support.

7. Notice to EEA and UK Residents (GDPR)

AZENA primarily targets and operates within the European Union and the United Kingdom. If you are located in the European Economic Area (EEA) or the UK, Azena Luxe Kft. acts as the Data Controller of your personal data, ensuring strict compliance with the General Data Protection Regulation (GDPR) and UK GDPR.

Lawful Basis for Processing

We process your personal data under the following legal bases:

Consent: When you have provided explicit consent (e.g., signing up for email/SMS marketing, accepting non-essential cookies via our Cookie Policy).
Contractual Necessity: When processing is necessary to fulfill a contract with you (e.g., processing your payment via Stripe and shipping your order).
Legitimate Interests: When necessary for our legitimate business interests, provided those interests do not outweigh your fundamental rights (e.g., fraud prevention, identity security checks, site security, and analyzing site usage via Google Analytics).
Legal Obligation: When we must comply with applicable legal and accounting requirements (e.g., collecting B2B verification documents).

Your Data Subject Rights

You have the right to request:

Access: A copy of your personal data.
Rectification: Correction of inaccurate or incomplete data.
Erasure: Deletion of your data (“Right to be Forgotten”).
Restriction: Limitation of how we process your data.
Data Portability: Transfer of your data to another organization in a structured, machine-readable format.
Objection: To object to processing based on legitimate interests or direct marketing.
Withdraw Consent: At any time, where processing is based on consent.

To exercise these rights, or to lodge a complaint with your local Data Protection Authority, please contact us at support@azenagems.com.

8. U.S. State-Specific Privacy Rights

If you are a resident of certain U.S. states (including but not limited to California, Colorado, Connecticut, Virginia, etc.) that have enacted comprehensive privacy laws, you may have specific rights regarding your personal information, such as the right to know/access, correct, delete, and opt-out of the “sale” or “sharing” of your data for targeted advertising.

Note: AZENA does not sell personal information for monetary compensation, but sharing data with advertising partners via cookies may be considered a “sale” or “sharing” under certain U.S. state laws. To submit a privacy rights request under applicable U.S. state laws, please email us at support@azenagems.com.

9. Data Security and Retention

We implement commercially reasonable technical, administrative, and physical security measures designed to protect your personal information against unauthorized access, loss, alteration, or destruction. All data is securely hosted on EU-based servers via Google Cloud, and we utilize SSL/TLS encryption for sensitive data transmissions.

We retain your personal information only for as long as is reasonably necessary to fulfill the business, legal, or accounting purposes outlined in this Privacy Policy. Once your data is no longer required, it is securely deleted or anonymized in accordance with GDPR standard practices.

10. Children’s Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 16 without verifiable parental consent. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information promptly.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The updated Policy will be posted on this page with a revised “Effective Date.” We encourage you to review this page periodically.